The “hairless” injunction still has a bright future ahead of it, even if it is losing momentum. An Ifop study for Charles.co took stock of the depilatory practices of French women and men, revealing a “confinement” effect and a slight evolution in favor of “natural”.
The non-waxing of the bikini area is on the rise
Carried out by self-administered online questionnaire from December 18 to 21, 2020 and from January 19 to 20, 2021 with a sample of 2,027 people representative of the major metropolitan population, the study reports a doubling of the number of women not removing pubic hair at all between 2013 and 2021.
The proportion of women without hair removal at the pubic level has thus increased from 15 to 28% between October 2013 and January 2021, notes the Ifop Institute, which used data from its previous surveys. The proportion of women with pubic hair removal has decreased, going from 85 to 72% between October 2013 and January 2021. Note that pubic hair removal is rather viewed with a negative eye by gynecologists because pubic hair has a biological function, and removing them excessively exposes them to irritation, vaginal dryness, or yeast infection.
However, if the non-waxing of the bikini area is gaining momentum, thefull epilation has been growing steadily since 2013: 14% in October 2013, compared to 24% in January 2021. A practice mostly approved by young people under 25, since 56% (+11 points compared to 2013) of the state that they fully wax, along with the proportion of men of the same age group (40%), also preferring fully depilated female pubic hair. As for the reasons that push women to maintain pubic hair, we can distinguish aesthetics (38%), oral-genital sexual practices (26%), sensations without pubic hair (27%), or even preferences. his partner (19%).
Hair removal: the confinement effect is long-lasting
In total today, one in six French people questioned said they were waxing less than before the first confinement in spring 2020, and this for at least one of these parts of the body: armpits, bikini line, legs. In detail, the survey indicates that 10% of the women surveyed depilate their legs or half-legs less than before the 1st confinement, 12% the bikini line, and 11% the armpits.
The women who have eased off hair removal the most are young people under the age of 25, a tendency that can be explained by the isolation and lack of real social interactions of young people.
Finally, the survey reveals that approximately one in two French people could stop waxing their bikini line and legs, but less than one in five would be ready to do so all year round, most of them feeling that they could not keep their hair during the seasons when it is most visible. The study also undermines a received idea, that of maintaining female hair as a brake on male sexual desire: the vast majority of men who are attracted to women could have sex with a non-shaved woman, including pubic sex.