What impacts have the successive confinements and curfews on the hygiene and hair practices of the French (es)? A rather astonishing question, and yet a Ifop study for the Unbottled brand carried out with a sample of 2,000 people clearly shows that among many of them, their habits in this area are not the same compared to “the world before. ”
Decrease in the number of French people doing a complete toilet each day
The study indeed sheds light on a lasting slackening of the population in terms of daily body and face wash : less than two in three French people (63%) currently use a complete toilet on a daily basis, against more than three quarters (76%) before the outbreak of the health crisis.
While the proportion of men washing their body and face every day has fallen sharply in just over a year, from 71% before the first confinement at 59% in April 2021, the female population is affected by this phenomenon in similar proportions. Thus, only 67% of women today wash your body and face every day, against 81% before the outbreak of the Covid-19 crisis.
A “questioning of traditional hygiene standards”
“This is undoubtedly due to the general reduction in social interactions imposed during the successive confinements and curfews which have loosened the constraint that the gaze of others usually places on the image of oneself andt the management of his appearance “, Thus estimates Ifop.
Because maintaining, for example, the rules for teleworking is likely to reduce the fear of being stigmatized in the event of “negligence”. Moreover, it is in people with the least social interaction that the frequency of washing on a daily basis is the lowest (55% single men, against 66% of men living in a couple): a sign that the in relation to personal hygiene takes into account the gaze of others.
Hair washes are also less frequent
Regarding hair hygiene, the impact is more limited but remains significant if we judge by the proportion of French women now washing her hair less than three times a week: 37% in April 2021, compared to 32% in October 2020 and 30% in February 2020.
And when asked to subjectively rate their hair washing frequency compared to the first confinement, the impact of confinement is particularly evident among young people: 27% of women under 25 feel they wash them at a “lower frequency” than a year ago, against barely 4% of seniors.
But the health crisis is not the only one responsible for these less frequent shampoos. More and more women are indeed followers of “Low poo”, trend that goes hand in hand with postage aesthetic standards in force. Among the other reasons given: the animal cause, the limitation of plastic bottles and fewer chemicals.
“This study highlights a symptomatic questioning hygiene standards and traditional aesthetics. After a year spent under the sign of the pandemic and repeated confinements, the trend of ultra clean and obsessive cleanliness is on the decline, ”concludes Unbottled.
To note that another Ifop poll conducted in February 2020 revealed that faced with the risk of transmission of the coronavirus, the behavior of the French hand washing, one of the basic rules issued by the public authorities was problematic. However, in this high-risk context, the application of basic hygiene rules is no longer just a duty towards and for oneself.